Masthead (39k image)
Friday, August 31st

This is a test...from my phone.

08.31.07 @ 04:13 PM CST
listening to: Don & Mike
feeling: Errrrrrrrr.

So, this is a test entry, to see if I can post and entry from my phone, how long it takes, and how much data it uses.

Thursday, August 30th

More LogoPond Junk

08.30.07 @ 04:29 PM CST

logoPond_3x (80k image)

Okay, so you have all, no doubt been following my tremendous success with my logos on (That is a big fat joke, BTW.) Well, I haven't looked at the site in a while, but while I was gone they've added more catagories for people to vote on Logos in, and Tidy Tom and' logos are, as you can see by the graphic above, in the top 20 in three different categories.

So, yay for me! Booyah.

Today's Thought on Logos

08.30.07 @ 03:22 PM CST

There is this idea held by designers that logos are to be applied "as-is," or as they designed it originally, forever and ever, amen. It's easy to see in the Graphic Standards like the one I pointed out from AllTel (see this blog entry on AllTel's Graphic Standard).

I am not one of those people. I believe that logos need to be living things in order to survive. Logos are, after all, a visual representation of you company. Your company needs to adapt to survive, so why shouldn't your logo?

Most of the companies that have really successfully leveraged their logos encourage their designers to adapt their logos, to twist them, to destroy them, take them apart, and use the pieces independent of the whole.

Many of them even do well enough that they convince us to PAY them to wear their promotional material everywhere we go. I myself, as I write this, am wearing a particularly rad Nike t-shirt that looks like it was stenciled (badly at that), with paint drops and splatters and drips.

I sport at least three Apple logos most places I go these days (iPod, MacBook Pro, and a Sticker on my car...although I have been an Apple user long enough that the first Apple sticker I put on my car was rainbow colored.) and it's become a little bit of a status symbol.

You'll notice that the Apple logo doesn't say Apple or Apple Inc on it anywhere, although if you look at their graphic standard I bet it shows the complete logo as the Apple symbol (designed by Clement Mok) along with the words Apple Inc (or, previously Apple Computer, Inc) set in either Apple Garamond or Myriad. They know that they don't need to have the whole thing everywhere, every time, in every application. The word "apple" isn't even on the home page of their website...and they don't need it.

Let that be a lesson to you, brand managers and graphic sticklers of the world. Ease up on the freakin' standards and let the designer have some fun. You might just end up with something that you, the designer, and the consumer will be proud of.

New Rejected Work: ACEP 40th Anniversary Logo

08.30.07 @ 10:03 AM CST

ACEP40_jonsFavorite (6k image)So, ACEP's Graphic Standard doesn't allow manipulation of their logo, or use of any of its elements without using the whole thing (including their slogan, oh boy. *See Previous Blog Post), so they rejected this one, even though I think it's freakin' Brilliant!

The assignment was to design a 40th Anniversary logo for ACEP to use for the next year. In order for the rejected mark to make any sense, you need to see their existing logo:

Anyway. I knew it was going to be rejected because of their Graphic Standard, but I submitted it anyway, and it'll probably go in the portfolio regardless, because I really dig it.

Wednesday, August 29th

Ideas for Design Essays : Things That Don't Belong in Logos

08.29.07 @ 12:12 PM CST
listening to: Don and Mike

So, I keep thinking that I am going to design myself a new site for my business, and that it'll have a section for me to write on Design news, thoughts on design in general, and essays on topics such as "10 Mistakes that People Make When Hiring a Designer" and the like.

Anyway, here's an idea for one that I don't want to forget:

Things that don't belong in your Logo:
1. Your Slogan. What's a slogan, you ask? It's the little one-line remark of copy that imparts some information about your company's product, or corporate culture, or mission. (IE - GE's "We Bring Good Things to Life" or Quizno's "Mmmmm. Mmmm. Mmmm. Toasty.")

Saturday, August 25th

Directions to Nicole's Wedding/Reception

08.25.07 @ 10:24 AM CST

I am just stashing this code here. You can feel free to ignore it.

View Larger Map

Wednesday, August 22nd

New Work : Pedroza Capital Group

08.22.07 @ 03:57 PM CST
listening to: SModCast

pedrozaFINISHED (537k image)

It's finally done. The Pedroza Capital Group Site, which has been in the works for SO long is finally done, so go check it out!

Tuesday, August 21st


08.21.07 @ 04:53 PM CST

Saturday morning I went to the Dallas Farmers Market and brought back the best ravioli's ever, very tasty pork that far surpassed any pork tenderloin I've ever brought home from the grocery store, and some tasty peaches that were very ripe. Last night while making some comfort food I came upon this recipe, thanks to good' ol Alton Brown.,,FOOD_9936_34604,00.html?rsrc=search

Individual Peach Upside Down Cakes. I used milk instead of butter milk and it still came out tasty as ever. I'm making this again with other fruits. It's nice to know the dessert is gone. It's not lasting around the house calling my name out for me to eat in one sitting.

Monday, August 20th

if Forums were Real Life...

08.20.07 @ 02:46 PM CST

So, a bunch of you people don't use/read any internet forums/usenet groups, etc...but Keith and Greg will feel me on this one:

And, just so you know, I regularly have to drop the BanHammer (although I don't mess around with accounts, I just ban IP addresses) on advertisers/spemmers/idiotic ass-clowns on even this silly little site on a fairly regular basis.

VMWare Fusion

08.20.07 @ 12:48 PM CST
listening to: Loveline
feeling: Fine. Good. Tired a little.

VMWscreenshot (54k image)
So, in an effort to have the baddest-ass mobile design rig in the whole world, I downloaded and installed the VMWare Fusion trial, the newest Virtualization solution for running PCs on my Mac, just to check it out.

So, I am running Windows 2000 on it, in fact, I am writing this entry from the Win2K Virtual Machine right now, and I am REALLY pleased with it. In fact, I am SO pleased with it that I am a little upset that it came out after I had already bought, installed, and figured out Parallels on my MacBook Pro, and on my Dad's MacBook!

Because, here's the deal, this thing is fast! And, although I haven't really asked it to do any heavy lifting yet, it is really snappy, and it feels MUCH better to use than Parallels.

The installation went smoother, it doesn't crash when I run Windows Update (which Parallels, frustratingly, does) and the general interface, light-weight applications and rendering web sites in IE6 all happen WAY faster in general.

It could be because it was built from the ground up in Cocoa, for Mac, instead of pulling technology from a Linux product and getting it to run on a Mac by strapping on open source products (like MacFuse).

Anyway. I am very pleased. My trial runs out in 30 days. If Parallels pisses me off sufficiently by the time it runs out, I may be switching to VMWare.

Friday, August 17th

Anyone want to Video Chat with Mabel?

08.17.07 @ 10:28 PM CST

mabelMacUser (555k image)

You saw it here first people, Mabel is a Mac user. You can chat with her online if you want to. You can also be her friend on mySpace.

Wednesday, August 15th

Paintball Video : RiverCity ReCap

08.15.07 @ 10:05 PM CST
listening to: Top Chef

Tuesday, August 14th

Word is Absurd...

08.14.07 @ 04:22 PM CST
feeling: Fine. Tired. I have a headache. Again.

wordisAbsurd (87k image)

This is a screenshot of my Mac running Word 2000 (installed from a random Office 2000 Premium disk I had lying around my office) in Windows XP in Parallels in Coherence mode.

Yeah, I know, that's a lot of conditions.

So, it's pretty cool. Not Word, but the fact that I can run it and avoid those little "Oh, you're on a Mac" jabs that I occasionally get from the Windows devotees at businesses I have as clients all the freakin' time. Eat THAT Jay Greenwald. ;-)

Sunday, August 12th

Dr. Bronner and Mrs. Myers

08.12.07 @ 09:19 AM CST

I've found a match made in heaven. Mrs. Myers all natural cleaning products smell delicious, don't hurt the earth and are powerful enough to get grime off the tub floor and gentle enough that I don't burn brain cells. Dr. Bronner's, thanks to Dav and Meghan, is now in our shower offering organic, fair trade and hippie way of life soap that can be used for hair, body, gentle cleanser for the house, etc. Two wonderful people that brighten our day. By the way, both when looked at cost more than average cleaners but they're both concentrated formulas that are multipurpose which do not hurt the earth. I make my own concentration of Mrs. Myer's all purpose cleaner in a spray bottle. It last's for at least 6 months.

Saturday, August 11th

Kevin and Nicole H

08.11.07 @ 09:01 AM CST

If we were Simpsons this could be our engagement photo.

future Mr n Mrs Hollenbeck

Friday, August 10th

Simpsonize Us All

08.10.07 @ 02:27 PM CST

JonandJocelynSimpson_wMabel (21k image) So, in case you are hiding under a rock these days and haven't realized that there is a Simpsons Movie out there and to promote it The 20th Century Fox company has been making "Simpsonized" drawings of media people to get them to give them free press, they uh...are doing that. Man, I structured that sentence poorly.

ANYWAY. You can I, and my wife and your lover, mother or brother (or any combination thereof) can go to and do the same thing. They have you upload a photo if yourself, but truthfully, it's based on a short survey you take, and then you customize it.

Jocelyn and I did ours late last night, so feast your eyes on Jon and Jocelyn and Mabel Simpson. I encourage you all to go do your own and post them up.

Monday, August 6th

my weekend

08.06.07 @ 11:48 AM CST
feeling: sleepy

So, this past weekend Kev and I went up to Malvern, PA to take part in the pre-cana retreat. Before I tell you how it went there is something you must understand, Kev and I have issues (not with each other), with some of the ideals and justifications that the church makes for things.

During the weekend, we were talked to by a couple (with their two kids) on how to live after marriage and that chastity does not end on your wedding day. Then there was the group leader (who was great) who talked about the romance in the Bible and finding it in everyday life (his example was the clean underwear that his wife made certain he alwasy had). And then we were lectured on natural family planning.

Over the weekend we also took part in confession, and I would just like the priests of the world to know that life is not black and white, and sometime the "good" decision isn't actually a choice. So if you would really like to know how things went, then you should feel free to ask but I will tell you this the food was always interesting.

And Kevin and I talk to each other about everything, we always have- he might be the only person (priests included) that I have ever been truly honest with- so it was nice to just talk (not that we always discussed what they wanted us to but oh well).

Friday, August 3rd

busy weekend

08.03.07 @ 04:37 PM CST

What an incredibly busy weekend for everyone.

I hope - Nicole and Kev get to know each other even better at their retreat
- Greg really enjoys his first visit to Texas
- Jon & Jocelyn survive all their company
- Don feels great and has a great time.
- that San Antonio isn't too hot!

Windows 2000 and XP Pro Running Side by Side with MacOS X

08.03.07 @ 11:33 AM CST
listening to: John O'Hurley hosting Family Feud
feeling: Pretty Good. Only Mildly annoyed.

So, although it only took all freakin' morning and required that I call Microsoft, I finally got Windows XP running on my Mac via BootCamp and am using the same image for Parallels.

The best part about virtualization (as opposed to rebooting into Windows)? Side by side web site testing, biatch! Look at that glorious crap! Windows 2000 running IE 6 side by side with Windows XP running IE 7...on my Mac! Good God I love this. Now I just need to get a new web design job so I can flex my multi-OS badass muscles. ;-)

Win2K_XP_sidebySide (77k image)

Glorious, no? wink

Thursday, August 2nd

New Work: Pedroza Capital Logo

08.02.07 @ 04:17 PM CST

rawSig (8k image)