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Home » Archives » April 2007 » Is it a rut, or just does Futura just RULE. [Previous entry: "Thesis"] [Next entry: "Confidence"] 04/26/2007: "Is it a rut, or just does Futura just RULE." listening to: Don and Mike. Ass.
feeling: Fine.

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So, occosionally I get into a pattern of using one font more than others, and sometimes it goes on for so long that I get really mad at myself for being an unoriginal bastard. (A bastard coated bastard with bastard filling.)

When I was in school I found myself using Adobe Garamond so much that I burnt myself out on it. Really, I think I was just in a "Clement Mok is a badass and I want to grow up to be just like him" phase, because now that I am a little older and more sensitive to the more subtle qualities of a typeface, truthfully, I prefer Caslon to Garamond, of any variety.

While I have definitely had strong preferences in Serif typefaces (I HATE Times, in all its forms), I have always only held a cursory preference among Sans Serif faces.

I used to vacillate between Gill Sans, Frutiger, Futura, Univers, Avant Garde, and any number of other Sans Serif fonts when I needed one. I used to not be able to remember the difference between Frutiger and Futura. Seriously.

Lately, however, I have found myself using Futura. A lot. I wonder if I will ever burn myself out on it. I certainly hope not, because it is a really useful family of typefaces. Totally worth the $500 it costs to buy the whole family by itself of LinoType.

So, is it age and experience? A heightened sensitivity to the subtlety of letterforms? Or am I becoming set in my ways? Am I taking the easy way out? Or is Futura just a wicked bad-ass 15th degree black-belt of a font family? Damn!