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Home » Archives » June 2005 » Remind me to Write this essay... [Previous entry: "What to do with my old Powerbook..."] [Next entry: "Being lucky"] 06/28/2005: "Remind me to Write this essay..." listening to: The Best of Don & Mike
feeling: Fine...

What is a Logo?

Here's my hypothesis: A logo is the visual representation of how you do business. It's arguable where logos began. Signet rings, Cattle Brands, or a simple signature. Wherever you believe it began, it began as a way of visually identifying something you made, or something you owned. People traded with you, or bought (or commissioned) your work, or believed what you said because your mark was on your cow, or painting, or letter.

A logo is a symbol of the trust you have earned from your customers, and it should be defended as you would defend your good name...because that's exactly what it is.

Anyway, some day I will write that essay.